Rigid Industries and Chevrolet Team-Up for 2011 SEMA Show

by Off-Road Hub Mag | Posted on Saturday, October 15th, 2011

Rigid Industries News

Rigid Industries

Rigid Industries in partnership with Chevrolet, is proud to announce their Project Chevrolet "Baja" Silverado for the 2011 SEMA Show

(Mesa, AZ – 10/14/2011) – Industries, manufacturers of the brightest, most efficient off-road LED lighting products in the industry are proud to announce their newest SEMA Show project for 2011, the Chevy “Baja” Silverado. In this partnership, Rigid and Chevrolet look to produce one of the most sophisticated off-road support vehicles of its kind.

Project “Baja” Silverado will be built on the award-winning 2011 Chevrolet Silverado 2500HD 4×4 and powered by the popular Duramax Diesel / Allison Transmission drive train combo. The “Baja” Silverado will utilize parts from the industries top manufacturers including BFGoodrich, Method Wheels, and Pure Performance. This exciting new SEMA Show build will also feature the latest in LED off-road lighting technology from Rigid Industries. The concept behind the new “Baja” Silverado is to build the best off-road support vehicle possible. Rigid will be equipping the Silverado with the proper technology and aftermarket hop-ups to assist in gaining access to the most remote off-road areas and traverse the most rugged of terrain. Aftermarket accessories will include suspension, wheels & tires, external body protection, on board navigation and radio communications, and engine performance modifications. It will be topped off with a graphics wrap that will surely make this vehicle a true one of a kind.

“We are very excited for the opportunity offered us by GM Chevrolet to bring a concept Off-road Vehicle to SEMA at the OE level.”Taylor Anderson- VP/Director of Marketing for Rigid Industries Project “Baja” Silverado will be unveiled at this year’s 2011 SEMA Show at the Las Vegas Convention Center. In addition to the SEMA Show Rigid Industries “Baja” Silverado will also be seen at up to 32 race and off-road related events and shows that Rigid attends and sponsors. Project Chevy “Baja” Silverado won’t just be a trailer queen either. Rigid Industries plan’s to put its Chevrolet HD 2500 4X4 truck to work and use it to support their many sponsored off-road race teams which consist of 2 SCORE Trophy Truck and 2 SCORE Class 1 buggy teams which race both here in the United States and of course in the infamous Baja California, Mexico peninsula.

Rigid Industries is known for their high quality products & services and our projects always reflect these attributes. We look forward to bringing the “Baja” Silverado to life and bringing it to you at this year’s 2011 SEMA Show.

For more information on Rigid Industries please visit our website at www.RigidIndustries.com

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