ISA – International SideXSide Association
Laying the Foundation of a SXS Organization
Southern California – 9/28/11 – It is with great excitement that we are able to announce the introduction of the International SideXSide Association (ISA). Much like the AMA for the motorcycle industry the ISA looks to positively organize and support the UTV/SXS industry for UTV Manufacturers, Aftermarket Manufacturers, Retailers, Race Organizers, Event Organizers, and most importantly Recreational Enthusiasts.
With a newly elected board of directors, the non-profit ISA will quickly begin to assist in areas surrounding the UTV/SXS Recreation and Race markets. With the fast pace growth of the UTV/SXS industry ISA organizers saw the need to put in place the foundation for a solid organization for the industry to lean upon for assistance when it came to organization and safety. The ISA will also fight for the issues surrounding the Side X Side community. The ISA’s goal is to see the UTV/SXS industry thrive and grow in a strong and positive way becoming an asset to the off road community as a whole.
Newly elected Chairman Jeff Knoll creator of Ultra 4 racing was also a founder and organizer of the famed “King Of The Hammers” off road event. Knoll always looking for a challenge had this to say about helping pioneer the new International SideXSide Association and what he ultimately envisions the ISA to become – ” I am simply amazed by the potential of this growing off-road community, it is the perfect platform to introduce off-road recreation, backcountry exploration, and racing to the next generation of enthusiast. With a smaller environmental footprint, higher fuel economy, and availability through an expansive dealer network I believe SXS’s will continue to capture market share. The ISA will help foster responsible use of our public lands, encourage safe family recreational activities, and promote national racing standards through its industry associates. “
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