All-New Dealer Expo moves to Chicago in 2014 – More Products, Training and Excitement
Powersports industry drives new dates, location, mission for its largest and longest running trade show
SANTA MONICA, CA – September 20, 2013 – The Advanstar Powersports Group announces the Dealernews International Powersports Dealer Expo will be held Dec. 5-7, 2014, at the renowned McCormick Place in Chicago, Ill. Dealer Expo expands from its longtime home in Indianapolis to larger quarters in Chicago to deliver more products, more training, more networking and more excitement to the powersports industry’s annual gathering.
The 2014 Dealer Expo will offer:
- A dedicated focus on new products – with a showcase, a web app, demos, and a show catalog – which will provide a comprehensive annual review of the industry’s new product offerings;
- A bigger, more exciting venue – in the nation’s third-largest city, an international destination hub that is also within easy reach of more than 80 percent of U.S. powersports retailers;
- Affordability – for attendees and exhibitors, with a wide range of hotel options and solid, practical exhibit packages;
- An educational symposium – offering solutions delivered by professional trainers from not one but several respected organizations;
- Late year timing – aligned with the dealers’ need to make prime buying decisions in the fourth quarter for the coming season;
- And a host of networking events and features
The blueprint for the 2014 Dealer Expo was developed after months of research, polling and one-to-one conversations with retailers, manufacturers and distributors. “We wanted everyone’s involvement on how to evolve Dealer Expo from your typical trade show to an all-new, must-attend industry event,” said Tracy Harris, senior vice president of Advanstar’s Powersports Group, which manages Dealer Expo, Dealernews and the Progressive International Motorcycle Shows.
Responses from manufacturers and distributors primarily addressed maintaining the quality of and increasing the number of attendees; whereas dealers and retailers were more concerned with access to new products and keeping the show away from other business conflicts – such as summer / fall selling seasons.
To grow as an event and to fuel sales, industry segments agreed the show had to move to a bigger market and realign with the buying cycle of the dealer network. “The responses we received centered on location, timing and content. We knew then that we had to move to a bigger market, change the dates of the show to better align with dealer ordering decisions, and bring more vibrancy into the event,” Harris said.
Specifically, two-thirds of respondents supported a move to a bigger market and realigning the show dates to coincide with the gradual shift in the primary buying season for most powersports retailers to late in the fourth quarter.
“I welcome the Dealer Expo and their global community here to Illinois, the heart of the nation,” Governor Pat Quinn said. “Our easy access to the rest of the world and our second to none city of Chicago made Illinois the right choice for the powersports industry’s largest annual show. We are proud to host Dealer Expo in 2014 and look forward to exceeding the business and hospitality needs of all who attend.”
“Dealer Expo needs to be convenient as well as cost-effective for the most number of powersports buyers to attend,” Harris said. “We rescheduled so it would be held after the traditional riding season had concluded in most areas of the country, yet wouldn’t conflict with other events, like SEMA, Intermot or EICMA – or everyone’s holiday plans!”
Many hours were also spent with representatives from McCormick Place, Chicago and the state of Illinois to ensure this transition was both simple and painless.
“We applaud the combined efforts of Chicago’s unmatched labor force, McCormick Place and the city of Chicago for working together to ensure we could welcome this new customer to Chicago,” said Don Welsh, Choose Chicago President and CEO. “As a result of permanent reforms at McCormick Place, Chicago is now the most customer-friendly meetings and convention destination in the country. We look forward to a productive first year with Dealer Expo.”
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