BRP BRINGS ADDED VALUE TO ITS CAN-AM ATV LINE-UP INCLUDING NEW PACKAGES AND NEW MODELS

by Off-Road Hub Mag | Posted on Monday, June 4th, 2012

Can AmLogo BRP BRINGS ADDED VALUE TO ITS CAN AM ATV LINE UP INCLUDING NEW PACKAGES AND NEW MODELS  Valcourt, Québec, June 4, 2012 – BRP’s 2013 Can-Am ATV line-up is led by the next generation Outlander MAX family, all-new Outlander 1000 X mr ATV, an added Dynamic Power Steering (DPS) package and other key models and upgrades for the new year including completely new Outlander 500 and 650 ATV line-ups.

BRP also made significant upgrades to the engine calibration of its Can-Am Outlander 500 ATV.

A 15-percent power increase over last year’s model means the Rotax 500 engine remains the most powerful engine in its class. With the addition of the Outlander DPS package*, the Outlander 500 DPS model is arguably the best value in its class.

“This year’s updates to the Can-Am ATV line-up are not only about bringing more technology and advancements to the industry, but more about bringing more value to the consumer,” said Yves Leduc, vice-president and general manager, North America division. “With updated models and packages like the Can-Am Outlander 500 DPS model, more than ever, BRP gives consumers even more reason to visit a Can-Am ATV dealer and test-ride a machine.”

The Outlander MAX line consists of four Rotax engine packages (1000, 800R, 650 and 500)* and all models will now feature the second-generation Surrounding Spar Technology (SST G2) frame for unmatched comfort and performance. The MAX platform also received an entirely redesigned passenger seat system for additional comfort, convenience and improved ergonomics. A visually stunning Pearl White painted finish is new on the MAX LIMITED model.
“With the all-new Can-Am Outlander MAX ATV line-up and the host of updates and new machines in the 2013 model year, BRP continues to invest in building the best possible riding experience for our consumers,” said Chris Dawson, vice-president and general manager, International division. “The passion our ATVs create in consumers the world over is a key driver to the momentum BRP continues to see in international markets.”

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